Some business owners are intimidated by the idea of building a blog. They don’t know where to start and they’re concerned that they might not be able to write well or frequently enough to have a quality blog.
The fact is, starting a blog is pretty easy with the free blog platforms available like Blogger or WordPress:
As mentioned in Create Your Business Website you’ll need a reliable host for your site and again I recommend Hostmonster:
And you don’t have to be a great writer to start blogging. Just write naturally about yourself and your business: how you got started in this business, why you love it, customer success stories, tips and recommendations, or practically anything else that comes to mind.
A blog is one of the most effective ways to drive a website to the top of search engines because search engines love frequently updated content with relevant keywords. When you write posts about your business every once in a while, you’ll be making the search engines very happy! You’ll learn more about finding the right keywords to use in your posts in a future tip.
Worried that this sounds like a lot of work? In a future tip, I’ll show you how you can minimize the level of effort for building and maintaining a blog down to practically nothing.
Photo credit: Jakob Montrasio